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Telemarketing & Sales Script

Approach your prospect with proven telemarketing script.You will talk like a pro business consultant.



Vehicles Telemarketing Script

This is a sample of a telemarketing script from Direct Connections International, Inc. that has been effectively used to bring qualified buyers into the showrooms of auto dealers across the country.

Hello, this is ________ with Joe Walker's Auto dealership, how are you doing today?

The reason I was calling was to ask if you or someone in your household might be in the market for a new or used vehicle?

Do you have any particular vehicle in mind? Well, if you have a free evening this week, I'd like to invite you in to test drive some of our vehicles.
And if you like, while you're looking around, we'll give you a free oil change and lube, or a full service car wash.
Do you think you would be free one day this week? When would you be able to make it in, do you think? (Confirm that they know how to get there.)
OK, great! Joe Walker will have the vehicles ready for you around 6 PM on Monday, and we'll see you then!


Free Mortgage Telemarketing Script

This is a sample of a telemarketing script for financial company.

Hello, May I please speak with Mr. Or Mrs._______________. My name is _______________ (I am here in 'your town or state' if local) and I am calling on behalf of (name of company). The reason for the call is that you were referred to me and that you may be paying a high rate of interest on a first or second mortgage or a non fixed rate; is that correct?

Wait for the customer to ask you what you consider a high rate of interest...
or They may say "I am working with some one already that is helping me." ( In this case, don't give up. Ask if this other officer is local and if not explain the benefits of working with a local rep. Or tell them to get a good faith estimate from them and you will beat it. Tell them what you can to make them feel as if you want to protect them from this other officer that may not be getting them the best deal.) Chances are you can beat the rate or cut your commission back a bit to make a better deal.

Now ask the important stuff about credit, job, income, etc... After you find if they qualify then you go into the pitch.

What we are doing is offering homeowners like you a no cost no obligation free financial analysis. What the analysis will do is let you see if we could possibly save you money on your monthly mortgage payment. All I need to do is take some basic information down and I will contact you within 48 hours and let you know how much you will save. This is totally free and will cost you nothing.

Then you go right into the application and move fast through it.




7 Step Telemarketing Script

1) “Hello, is this __Person’s Name__?”

2) “This is __Your Name__, from __Your Company. This is a sales call; do you want to hang up on me?”

Shocking approach. Here’s what happens: defenses are lowered, few hang up, people are ready to listen because they curious. Plus this is a high integrity approach because you are being totally up-front and honest about your intentions.

3) If they say they want to hang up, then let them. If they say something like “what are you selling” then ask them a question such as:

“That’s a good question. Let me explain it in simple terms.” (A Question like: ) “Are you looking to grow your business by 30% or more this year?” This is a “Big Fat Claim” that will perk up the ears of your prospects. Plus make it a question that you are pretty sure is a YES for you your target market or disqualifies them as someone that could benefit from what you offer. If “no” let them go. If yes…

4) “I’m a/ We’re a __Type of product/service you offer __ and we help people like you to ________________ by helping them _________________.

5) Ask some more questions to find some pain? “What is the biggest challenge that will slow you down or stop you from growing as fast as you want to? What is this challenge costing you?

6) Make an offer. “would you like a FREE estimate/consultation/session/sample?” Your asking for a meeting of some type. REMEMBER: You probably want an appointment from the phone, not to make the actual sale. I make lots of sales from the phone, but usually I set up a phone meeting of 25-minutes. Most of my sales happen from a FREE session of some sort. Very rarely is it right from the call itself.

7) Set a time for the FREE meeting: “What is a good day for you to get together this week/next week? Great what’s the best time for you?”

8) Then go meet with them and make the sale!


Telemarketing Script for contacting organizations

Hello. My name is _____________. I am doing a project with the Habitat for Humanity. Habitat for Humanity in Champaign provides homes to families at affordable prices with the help of organizations and volunteers.

This year, Habitat for Humanity wants to begin an annual fundraiser that would take place at “Day in the Park,” an annual Champaign Park District Event. This will be held in mid-July.

We would like you to be involved in this event. Your help would be greatly appreciated. We are wondering if you would allow HFH members to:

· Post a flyer in your store/organization · Sell raffle tickets outside your store/organization · Promote the fundraiser at your store/organization



Hi, my name is _________ and I’m a volunteer with Habitat for Humanity of Champaign and Piatt counties and I was wondering if I could have a moment of your time.

Habitat for Humanity is having a fundraiser in which we will build and raffle off a designer playhouse at the annual “A Day In The Park” event and I was wondering if you would be interested in purchasing a raffle ticket to support Habitat for Humanity and have a chance to win a one-of-a-kind playhouse.

(add details about playhouse when received and if asked for).




Telemarketing script - Asking For Processing Statement

Introduction: Hello My name is_________________ with Business Payment Systems. I am calling to follow-up on the information we sent you about the special membership pricing for merchant services. Are you the person that would handle this?

If yes: Great! _____________ my name is _____________ and I wanted to see if your company wanted to take advantage of this special program. In order for me to help you get started with us I would need copies of your most recent process statements. Would you have them available?

If yes: could you fax them to _________, once I receive them I will be able to access what your current discount rate structure and fees are. Is that okay? Once I am finish I will call you to schedule an appointment to go over the program and how to start processing with BPS.

If no: That’s fine __________________ I could stop by sometime later this week and get a copy of it. What day do you think you could get it for me? (Wait for response) Okay then I will stop by then. Have a great day. Okay _____________________ I will speak with you soon. Thank you again for considering BPS Merchant Services.

Telemarketing Script for Web Service Company

This is a sample of a telemarketing script for Web Service company.

Business owner: "Hello, my name is Joe Smith, and I own YZ Techno, creators of some of the most results-oriented Web sites on the planet. Are you planning to build a Web site soon?"

Prospect: "We still do business the old-fashioned way around here. We go and see the customer in person."

Business owner: "I believe in the old-fashioned personal touch, too. But before you can get your foot in the door, you need to let customers know you're out there. Nowadays more and more cutting-edge companies are buying off the Internet. An impressive Web site is your best source of advertising in today's market."

Prospect: "It's a bit over my head. I'm not a high-tech person."

Business owner: "Does your company own and operate a computer?"

Prospect: "Well, sure. We aren't that far in the Dark Ages."

Business owner: "Are you sitting near your computer right now?"

Prospect: "Yeah."

Business owner: "If you're game, I'll direct you over the phone to some of the Web sites we've created. It will only take a few minutes."

Advertisement Prospect: "To be honest, I could use a little schooling on how to find stuff on the Internet."

Business owner: "Everybody feels unsure of themselves at first. Once I walk you through the process, you won't want to do business any other way."

Without making the prospect feel stupid, this salesperson was able to showcase XYZ's work to the customer, who desired education on how to access Web sites on the Internet. The best way to prospect in any field is to use your knowledge to better educate those you serve. Create a sales script based on that knowledge, and you'll succeed beyond your wildest dreams.




Telemarketing script - Popcorn Sales Script

Smile and always be polite. Have 3 pens ready and at least 2 order forms.

Hello! My name is _______

Have you bought your (Cub/Boy) Scout Popcorn yet?

Be quiet. Wait for them to answer. The next person who talks loses. If they have not bought…

May I show you your choices? Show them the page.

If you like to Microwave, we have: Double Butter, Butter, Light, and Kettle Corn. If you like your popcorn ready in tins we have: Carmel, Cheese, Jalapeno, White Gold (that’s white fudge) Mud Puddles (that’s Carmel dipped in Fudge) If you want more than one, you might try the American Sampler or The Fiesta Sampler of Cheese Popcorn Or the Chocolate Lovers Trio.

Do you like to Microwave or do you want the popcorn to be ready in tins?

Be quiet. Wait for them to answer. The next person who talks loses. Say thank you when they buy.

Give them the thank you note and paid receipt.

Tell them you will deliver to their doorstep in November.

If they have already bought don’t walk away! Half will buy a second time!

What have you bought so far? Show them the page.

Be quiet. Wait for them to answer.

If they have already bought in tins…

Have you bought your microwave popcorn yet?

If they have already bought Microwave…

Have you bought your tins yet?

Be quiet. Wait for them to answer.

If they say that is too expensive…

Your popcorns pays for our Camps and programs. Tell them what you do.

If they say they don’t have money now or can they pay on delivery…

That’s no problem. You can pay by check now and it will not be deposited until mid-October.

• The secret to selling is that there is no secret. All you do is ASK.


Telemarketing scripts sample

It's important to follow scripts. Here are some sample cold call telemarketing scripts that we are currently using. Please add new scripts below if you find them to be successful.

1. Script
Hello Ms. XXXXX, this is John Doe from AcmeSoft here in San Francisco. We have helped CitiView Property Management Group improve their customer service to\ the point were they are increasing their portfolio of clients at a rate of 2 properties per week for the last two months and it's not stopping. The reason t\ hat I'm calling you today specifically is so that I can drop by and tell you about our new customer relationship management strategy and how it can increase \ your portfolio of clients. I'm sure that you, like CitiView, are interested in having more properties to manage, right? (wait for positive response) That's\ great, Ms. XXXXXX, I think we should get together. How about Thursday at 2pm?

2. Initial contact
Good morning Ms XXXXXX, this is John Doe from AcmeSoft. The reason I'm calling you today specifically is so I can stop by and tell you about our new issue tracking system that helps property managers keep track of their work orders. I'm sure that you, like CitiView, are interested in improving your customer satisfaction.

(Positive response.)

That's great Ms XXXXXX, let's get together. How's Thursday at 1pm?

3. Third party endorsement
Good morning Mr XXXXXX, this is John Doe from AcmeSoft. We provide a computer system that helps property management companies keep track of the all the outstanding service requests and work orders. The reason that I'm calling you today specifically is that we've just completed helping CitiView Property Management Group here in San Francisco and we were extremely successful in increasing their sales and customer satisfaction. What I'd like to do is stop by next Thursday to tell you about the success we had at CitiView. How's 1pm?

OR

"Hi, My name is ... and I've helped CitiView property management get three new customers every WEEK for the past month and it's not stopping! I'd like to se\ t up an appointment to tell you all about it. Is 10am on Tusday good?"

4. Referral script
Good morning Ms XXXXXX, this is John Doe from AcmeSoft. We provide a computer system that helps property managers keep track of their work orders. The reason I'm calling you today specifically is that XXXXX just suggested I give you a call to set up an appointment. I wanted to know if Thursday at 1pm would be okay?

5. Follow-up script
Good morning Mr XXXXXX, this is John Doe from AcmeSoft here in San Francisco. The reason I'm calling you today specifically is, when we spoke last _________ \ you asked me to call back today to set an appointment. Would Thursday at 1pm be good for you?

Dealing with the gatekeeper
Tell the gatekeeper what you want to speak about to the lead. (eg. I would like to tell Ms XXXXXX about the success we've had with our computer system that helps property management companies.) If you can't get through, call someone else.

Turning around common responses
People generally don't say no outright. They will give a response. The first response is probably not going to be their real reason. It's the second that really matters. Here are some tips for turning round first and second responses. Don't try to turn round more than three answers. At this point simply say: "Okay, I'll call you back later."
No thanks, I'm happy with what I have
It's great that you have XXXXX system. We recently spoke to EBMC and they said that what we had would really complement their current software. You know something, we should get together. How about next Thursday at 1pm.
I'm not interested
Well Mr XXXXX, a lot of people had the same reaction you did when I first called -- before they had a chance to see how what we do will benefit them. We should get together. How about next Thursday at 1pm.
I'm too busy
Ms XXXXX, the only reason I was calling was to set an appointment. Would next Thursday at 1pm be okay?
Send me some literature
Can't we just get together? How about next Thursday at 1pm?
Any other response
Well that's okay; let's get together anyway.

The Ledge
The main reason for calling is to get an appointment. In general, you don't want to spend more than 2 or 3 minutes on a call. What happens if the lead asks a question that leads into an extended conversation? Here are some examples:
Tell me about what you do?

You describe what you do. The lead then says something like: "oh, we don't need that". You reply:

You know, that's what other people said who decided to work with us. We really should get together. How's about next Thursday at 1pm?

We don't want to use a computer system to track issues

You say: "Well, what is it that you do use?" Whatever the lead replies, you can say:

That's great Ms XXXXX, Then we should get together because we work with other companies that have done the exact same thing. How about next Thursday at 1pm?

I don't make that decision.
You say: "Well what do you do? What's your role there?" Whatever the lead replies, you can say:

You know something. We should get together, because we really complement those things you are doing.

I'm the wrong person to talk to?
You say: What do you do? When they reply to that, you either ask for the appointment again or you ask who the right person is.

Telemarketing Script for Contact Information

· Caller--Hi. This is Jerry Job. I'm trying to contact the person in charge of marketing. Who would that be?
· Receiver--That's John Smith. He is the director.
· Caller--I need to contact him about some marketing concerns. Does he have a direct number or an extension number?
· Receiver--His direct number is 555-5555. Would you like me to transfer you?

Telemarketing Script for Follow-up Information

· Caller--Hello. This is Jerry Job. I interviewed for the computer programmer position last week. I'm just checking to see if the hiring decision has been made.
· Receiver--Not yet. We anticipate making our final selection this Wednesday.
Caller--I'm still very interested in the position. You're doing some very innovative multimedia work that's on the cutting edge of today's technology. Best of all, you have a bright and energetic technical staff that understands the importance of team production. I'm sure we'd work well together. Would it be okay if I called you on Wednesday? What would be the best time?

Find Other Telemarketing Script

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Telemarketing/Selling Tips

Use OK a lot. Example: I just have a few questions to ask you then we will be done OK. After I get this information from you I will call you back tonight at 7pm OK. Saying "OK" is a very powerful trick. After you say it enough to a prospect they will just say OK back. (don't say: "Is that OK" - Just say "OK".)

Stand up and move while you are selling. The people will feel your energy on the other end and get excited with you.

Never say something like this: Thanks Bob, we will get you set-up and call you back. The last thing they will remember is that you are going to set them up. Who wants to be set-up.

Be the EAR. Listen to what they have to say. No matter what, try to agree with them on their feelings and opinions.

Don't eat or drink while on the phone. Some people think it is rude and makes you sound unprofessional..

Avoid talking about religion or politics on a sales call. If they start talking about it, SNEEZE real loud and say OH! I am sorry I have bad allergies and change the subject. (you don't have to sneeze) but do something to get of the subject. Those subjects get personal and take too long. You are here to sell.

Remember on the phone, no one can see you and usually never will. You can be whoever makes you sell good. What I mean is, be confident and stay in control of the call. Be the expert.

Remember it takes 9 No's before a YES. Rejection is hard but keep pushing for that reward. The sell!

Make notes! While you talk make notes on everything. Even their dogs name. If on the next call you randomly throw in "how is sparky and the family" they will really remember you for remembering.

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